N P R

It starts with listening.

It continues with your support.

Here’s what you made possible in 2018.

Our Mission

To create and serve a more informed public.

Our Vision

Broaden conversations. Deepen understanding.

FROM THE PRESIDENT

There’s something I keep hearing when I’m out in the community talking about KUOW.

You sound different.

When I came to KUOW five years ago, I envisioned an organization setting a new bar for public media and people-powered journalism. Could we seamlessly adapt our stories to new digital mediums to meet our audience where they already are? What would it look like to invite the community into our editorial process? How could we lead the way in diverse and inclusive storytelling?

When I think of 2018, I’ll remember it as the year we turned a corner.

Caryn G. Mathes President and General Manager
Caryn G. Mathes President and General Manager
Caryn G. Mathes President and General Manager
Caryn G. Mathes President and General Manager

THE YEAR IN NUMBERS

447,100

weekly broadcast
listeners

47,606

contributing members

684

questions or story ideas submitted by community

77

podcast episodes

544

youth journalists in
RadioActive workshops

244,277

monthly streaming
audience

48

community events

23

awards

I LISTEN TO FEEL MORE CONNECTED TO THE CITY AND THE WORLD.

Hannah in Seattle, KUOW Member

I GIVE TO KUOW BECAUSE IT FEELS LIKE THE SOUNDTRACK FOR MY LIFE.

Mardie in Sammamish, KUOW Member

Audiences

This year, our broadcast and digital audiences continued to grow. With it, so did your support.

We welcomed 7,554 new members to our community of donors.

Members

Average weekly broadcast listeners*

*Source: Seattle-Tacoma Metro, Weekly Cumulative Listeners , Persons 6+, Mon-Sun, 6AM-Midnight, January 2018-December 2018, Produced by RRC from Data © 2018 Nielsen, Inc.

Average monthly STREAMING LISTENERS

I’m stoked my donations make awesome radio. So excited for this new podcast.

Ginger in Seattle, KUOW Member

Ginger in Seattle, KUOW Member
Battle Tactics For Your Sexist Workplace hosts Eula Scott Bynoe and Jeannie Yandel speak with listeners at The Riveter on September 24, 2018. KUOW Photo/ Kristin Leong

Podcasts

Podcasts bring audiences new stories told in innovative ways. In 2018, we launched two original podcasts and continued old favorites.

BATTLE TACTICS FOR YOUR SEXIST WORKPLACE

BATTLE TACTICS FOR YOUR SEXIST WORKPLACE

Yes, your workplace is sexist. Let’s laugh/cry and do something about it.

Listen to Clip
3:50
PRIME(D)

PRIME(D)

A podcast about how Amazon is changing life as we know it.

Listen to Clip
0:37
RADIOACTIVE

RADIOACTIVE

Stories produced by students participating in our youth media program.

Listen to Clip
0:34
SOUNDQS

SOUNDQS

SoundQs is a weekly podcast fueled by listener questions about our region.

Listen to Clip
1:54
Meghan in Seattle, KUOW Membe
Left to Right: Indigenous People's Day march and celebration, October 8, 2018. Seattle sweats out a very hot July, July 31, 2018. KUOW Photos / Megan Farmer

I VALUE THE CONTENT YOU CREATE AND THE COMMUNITY YOU FOSTER.

Meghan in Seattle, KUOW Member

Community

KUOW is more than radio. This year, we fostered meaningful conversations on difficult topics with live events, youth workshops and community conversations.

I donated out of pure love. trusted news, entertaining programs.

Amanda in Port Townsend, KUOW Member

Donations

KUOW is powered by your donations. Our revenue from individuals is up 26% year over year.

REVENUE FISCAL YEAR 2018

SUPPORT & REVENUE
*In FY18, financial statement revenues were changed to net rather than gross. FY17 and FY16 have been restated to be consistent.

SUPPORT AND REVENUE FISCAL YEAR 2018

POWER IN MEMBERS

90%of monthly donors give less than $25 per month.

Community
Skagit Valley tulips (because they're gorg and we can't get enough), April 25, 2018. KUOW Photo / Megan Farmer

STAY TUNED IN 2019

WHAT TO LISTEN FOR:

New podcasts and more local stories

WHAT TO LOOK FORWARD TO:

More KUOW events throughout the Puget Sound region

WHAT TO HOLD US TO:

Our commitment to community-driven reporting and coverage you can trust